Wednesday, October 14, 2009

POLAROID IS BACK

Polaroid has announced that they will begin producing their iconic instant film once again. The company plans to bring back their digital and analogue ranges including the 600 instant film they are most famous for. The company’s instant film was gradually phased out throughout 2008 although it was still possible to find limited supplies of it.When the Polaroid corporation collapsed (for the second time) it’s remaining assets were bought out by Summit Global who will be producing the new cameras. The new line of cameras will be produced in China and will be branded as Polaroid. An instant digital camera is also planned although details are vague so far presumably it will have an on-board printer similar to the bluetooth printer previously released by Polaroid.


The instant film will be produced by The Impossible Project which was set up by photographer Florian Kaps in order to save the film from dying out. Kaps managed to convince Polaroid to let him manufacture the film with the help of Ilford and even took over the factory in which it was made. Kaps managed to get $2.6 million in funding in order to save instant film.

I am very exited about this i hope to get one soon .

K

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